About us

Our Story

Rob and Lynda Haines started the New Zealand Health Food Company in 1988 because they shared a vision of supplying hand-picked natural health products, to enrich the lives of Kiwis.

“Established national and international brands asked me to supply them with quality ingredients for their own production. As some of these ingredients grew in popularity and spurred on by my customer’s success, I developed our own retail brands; ‘NZHF’ and ‘Kiwi Natural Health’ in the mid-1990’s”.

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Our Products

People are more interested in living wholesome, environmentally conscious lives than ever before. They’re not just eating better and exercising more either. They’re making a conscious effort to become better informed in regards to healthy living practices, wellness supplements, and environmentally conscious living.  As such our product range continues to grow and adapt to meet customer demands.

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Our Family

Since its inception, New Zealand Health Food Company has been a “family business”.

Robs mother Joan has played an active part in the business both as mentor and in operations, for many years and retired at the age of 82.  Robs daughter Ellie is part of the Marketing Team, his son Sam is the Sales Manager. Selina, Rob’s other daughter works in our Warehouse. All are learning all the aspects of the company and continuing what we hope is a long family tradition.

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Our Commitment

New Zealand Health Food Company recognises the importance of health and safety.

The company’s health and safety policy sets out our commitment and outlines our approach to effective health and safety management. Our processes and procedures are designed not simply to meet legal requirements but to effectively deliver a healthy, safe and secure working environment for our employees and everyone else who might be affected by our work.

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Years of Experience


Team Members


Happy Customers